Before the 20th century, lung cancer was very rare and few people had heard of it.
But because of tobacco, lung cancer has become the “king of cancer” today.
In 2018 alone, lung cancer killed 1.76 million people and included 2.09 million new patients, which is the highest in both mortality and morbidity.
Strangely, human beings have been exposed to tobacco for thousands of years. Native Americans smoked very early, and Europeans smoked snuff, pipes and cigars for hundreds of years.
Why did lung cancer, once rare, erupt in the past 100 years?
The answer is very simple, because someone has promoted the production and popularization of tobacco.
In 1881, the first automatic cigarette maker was born in the United States. Since then, cigarette production has increased significantly.
Tobacco companies know that to solve the problem of overcapacity, more people must smoke!
At that time, [smoking was harmful to health] was not a consensus. Scholars had no evidence to prove that smoking was harmful, and the Government had no specific anti-smoking measures. It was simply the [golden age] of tobacco products.
With the help of modern marketing methods, tobacco companies soon set off a frenzy.
Want to collect cards? Come and smoke
The Water Margin Hero Card is a collective memory of many post-80s and 90s generation.
Businessmen used the children’s psychology of collecting cards to set off the sales volume of instant noodles, which can be called a model of marketing.
But this! It was used by tobacco companies as early as 100 years ago.
The cards they designed are rich in themes, including Western escorts, Civil War generals, fashion stars, baseball players and funny figures, and even romantic cards.
The strategy of cards has completely aroused the desire of young people to collect. They do not hesitate to smoke tens of thousands of cigarettes to obtain a complete set of cards.
But the harm done to them by tobacco is devastating…….
Look! Even doctors smoke. Are you afraid of what?
At that time, many doctors also smoked.
The tobacco company tried to get the doctor to endorse it.
Haocai brand cigarettes are pre-emptive. They send cigarettes to a large number of doctors free of charge and attach a small question: [Is Haocai brand cigarettes less irritating to the throat than other cigarettes? ]
The doctor naturally gave a positive reply, and Haocai brand cigarettes took this opportunity to advertise.
Their slogan said: 20,679 doctors said [Haocai cigarettes have less tingling sensation].
At that time, a large number of tobacco advertisements endorsed by doctors appeared, and positive images such as [tobacco] and [doctors] [health] [trust] were bound together.
Let the ladies start smoking too!
Smoking used to be a man’s patent.
Smoking by ladies will be regarded as [misconduct].
In 1908, New York City simply passed a law prohibiting women from smoking in public relations.
Cunning tobacco companies, smelling a hint of women’s liberation, immediately planned a special event marketing!
In the 1929 Easter Parade in New York, a group of beautiful young girls, smoking cigarettes, walked smartly in the crowd to express their protest against male chauvinism.
The media swarmed in and rushed to report that they believed that the girls were not smoking cigarettes, but [the torch of freedom].
The incident also triggered a social debate and tobacco received a lot of exposure.
Later, women’s smoking began to become out of control.
They won their rights but lost their health.
A curve that is extremely frightening to think about.
Thanks to the [untiring efforts] of the tobacco companies, the sales volume of tobacco has gone up to heaven.
At the end of World War II, Americans smoked 350 billion cigarettes a year. What’s concept?
Together, it can orbit the earth 700 times…….
It can also make 36 rounds to and from the moon…….
This is a trend chart of per capita smoking in the United States, which was close to zero in 1900, began to increase sharply in 1915, and reached its peak around 1960. An American smokes 4,400 cigarettes a year.
Similarly, we also found a trend chart of lung cancer mortality in the United States.
The frequency of change of the two curves is strikingly similar. The only difference is that the death rate curve has been delayed by about 20 years, which makes people think deeply and fear deeply.
A large number of smokers died after 20 years.
At that time, people could not see all this clearly.
The arrival of sanctions
With the increase of the death toll, in 1950, a historic paper on the carcinogenesis of smoking appeared in the Journal of the American Medical Association, causing a great shock and the voice against tobacco gradually became strong.
Five years later, the U.S. Federal Trade Commission (FTC) legislation imposed restrictions on tobacco, including measures such as banning doctor recommendations, banning TV and radio advertisements, and labeling “smoking is harmful to health” on cigarette packets.
Do you think the tobacco industry has been suppressed?
The next series of operations by tobacco companies can be described as insidious and cunning, stealing the sky and changing the day, and the authorities did their best.
Secret Public Relations, Active Legislation, Change Tobacco Image
The first thing for tobacco companies is to change their image.
On the surface, they voluntarily announced that they would give up selling cigarettes to young people.
In 1964, tobacco companies jointly issued the “Cigarette Advertising Law”, banning the marketing of people under the age of 21 and ending the tradition of promoting tobacco products on campus.
In secret, they bought off some unscrupulous tobacco research institutions and made statements in their favor.
Tobacco companies know better than anyone that this is a show. To put it bluntly, when old smokers will die one after another, who will continue to pay for tobacco?
It must be a young man! So they can’t give up.
Tobacco companies have started a more insidious marketing offensive.
Forbid TV advertising, then implant tobacco into movies.
In 1978, when the movie Superman was hit, the heroine in the movie did not smoke.
But in the sequel < Superman 2 > >, the heroine Lois Lane started smoking Marlboro cigarettes. Throughout the 1980s, < Superman 2 > > has been occupying the prime time. It is conceivable how influential it is!
This was actually implanted by Marlboro for 42,000 US dollars!
Worse still, the film industry seems to have accepted the [artistic tension] of smoking.
Lighting a cigarette can sometimes be better than a thousand words. More and more movies are beginning to use this kind of lens language.
There was a Hollywood survey in the 1990s: 87% of 601 blockbuster movies had tobacco scenes.
Smoking scenes in movies cause 400,000 teenagers to start smoking every year.
This kind of continuous harm is far greater than an advertisement…….
With only a little additive, he will be a tobacco slave all his life.
In order to increase the smoking rate, tobacco companies have done one more thing.
Adding ammonia to cigarettes, an additive that promotes nicotine absorption, can make people addicted faster.
As long as you are willing to try, you will be a slave all your
Don’t think this is the most shady move, because the next one will even destroy the three views…….
Children can’t smoke? Let’s start with some [preschool education]
In 1989, a 12-meter-high cartoon camel named [Joe] appeared on a huge poster in Times Square in New York.
It is the latest endorsement of Camel brand cigarettes. It is fashionable, handsome, healthy and sexy. It is as charming as Special Agent 007, so it has been popular for a long time.
But a few years later, a study completely shocked parents!
In the Journal of the American Medical Association, a study [assessing the impact of camel smoke advertisements on teenagers] was published.
The study suggests that among children aged 3 to 6 in the United States, the cognition of [Joe] is almost the same as that of [Mickey Mouse]. Children like [Joe] very much and know that it is a cigarette.
This can blow up parents’ anger, and the research has completely aroused public anger.
In the face of rigorous data, the excuse has become pale and camel smoke has to stop using the image of [Joe].
But this……
Does tobacco disappear from children’s vision?
Obviously not, it is still there.
Today, many countries have fully controlled the marketing of tobacco, and it is difficult for tobacco companies to do anything.
But what they have done has had too far-reaching an impact.
Like a nuclear bomb, it radiates the world for hundreds of years and deeply pollutes the soil of culture.
The number of smokers in our country is close to the total population of the United States.
Nowadays, a large number of movies, TV programs, music and literary works have spontaneously shaped [smoking] to make people yearn for, and continue to seduce young people to flock to it.
Tobacco companies do not need to advertise themselves at all to sell tobacco in large quantities.
The latest data show that the number of smokers in China has reached 304 million, which is close to the total population of the United States (330 million). This has directly turned China into a large country with lung cancer, ranking first in both morbidity and mortality in the world.
If we do not pay enough attention to it and do not completely disintegrate the status of tobacco culturally and conceptually.
That tobacco will never become history!