At present, China’s health care product market cannot be more chaotic!
According to the relevant regulations of our country, health care products are foods with specific health care functions, or can supplement vitamins, minerals and other foods, and cannot treat diseases.
However, some people who have been engaged in health care products have disclosed that:
Merchants will deliberately blur the boundaries between food and drugs.
There has never been health care, only making money.
Technology and quality are second, mainly relying on marketing.
Yes, marketing.
Therefore, so many people are obsessed with buying health care products, which is really not explained by a sentence of “people are stupid and have a lot of money”.
Under the lure of huge profits, the marketing routine of health care products has been continuously [actively evolving], which is impossible to prevent.
One of the Marketing Routines: True Threat and False Care
As you get older, you are more likely to suffer from chronic diseases and become more aware of the value of health.
My body is not good, I feel uncomfortable, and I will drag down my children. I also want to live a few more years.
This perfectly normal mood was targeted by the salespeople of chicken thieves.
Now he is hale and hearty? There is no guarantee for the future.
Your situation is very dangerous! Coincidentally, this product has a very good effect on this disease.
There is no need to go to the hospital to suffer, and the family is not affected. Do you think the money should be spent?
Are you excited?
Is this product really so good?
The next routine followed.
Marketing Routine 2: It doesn’t matter whether it is effective or not, and [experts and celebrities] guarantee it.
First of all, please invite experts like the following to make a serious speech.
The daring even dare to say so:
There is such a thing, your research and development personnel should have won the Nobel Prize long ago!
Buying health care products was originally for the sake of health and safety. If health care products delay formal treatment and cause more damage to the body, will you be responsible?
Some tricks, list a lot of scientific terms to show their specialty, quote some scientific research out of context, or use some [experiments] that cannot stand scrutiny to prove how good their products are.
Finally, let out another big move!
This is [health care products eaten by the chairman and prime minister] [Zhongnanhai special supply]!
Not everyone has enough knowledge of health care. If you really want to fool you, cheats and businessmen have plenty of tricks.
Is using a [information asymmetry], still can’t help their nonsense?
Marketing Routine 3: Let [Beneficiaries] Speak Out
I believe you must have seen such TV advertisements.
In the camera, an old man suffered a stroke (or myocardial infarction or rheumatism or some chronic disease) and was miserable. However, since taking XX pills according to the course of treatment, he has stood up, no pain, no dizzy, walking smoothly, no breathing upstairs, and a good life has returned!
Does this routine look familiar?
The appearance of the sick (acting) friend (member) makes you feel that this thing is good. Pay for it quickly and the goal will be achieved.
But in fact, 99.99% of these things are useless.
Well, even psychological comfort is [effect].
To a large extent, health care products are indeed a kind of dependence that makes me feel at ease-I have at least done something for my health.
But the entrance, at least to ensure the safety of things? However, what makes people angry is:
This kind of news [XX health care products have been investigated and dealt with for reasons such as excessive heavy metals and illegal addition of drugs and other ingredients] is often found in newspapers.
They never let their families eat these health products, but they sold them to your parents!
Marketing Routine 4: Taking Advantage of [Family Affection]
Enthusiastic sales are often caring and attentive. Many old people feel [cared about and missed]. Under the whitewash of this [family affection], their vigilance is put down.
If you are moved or show respect, you will be more or less willing to buy some of your products.
For the sake of money, it is not impossible to call my parents on my knees.
It’s sweet on the mouth, but what will they say in private?
Listen, [even if you sell a bubble of dog poop, he will be willing to buy it]. So next time you meet a Xiong Haizi who confuses his parents on a large scale, do you have to be cautious?
Marketing Routine 5: You Take Small Advantages, I Make Big Profits
Conventional, give rice flour oil eggs, invite people to listen to (wash) seat (brain).
Or arrange free physical examination. Of course, after the physical examination, at least one of the brain, heart, liver, kidney, bone, blood vessels, nerves, intestines and stomach must be [found].
Or take you on a tour. Car pick-up, car pick-up, all-inclusive food and accommodation, and visit the processing plant.
The aim is to concentrate people in a closed place far away from home, which is convenient [to concentrate on tackling tough problems and persuade you to place orders one by one].
Create a little more illusion of [hunger marketing] [preferential promotion].
If you miss this village, there will be no shop. Why don’t you buy some?
After all:
At this year’s 315 party, the reporter calculated an account.
A box of tens of yuan of health care products that do not know whether they have any effect can be sold for 60 times the price and thousands of yuan!
With these profits, the expenses of eggs, flour and transportation can be counted as what.
Arrange and combine the above moves, and the merchants will make a lot of money. What about the [routine] people?
Those with good family conditions may comfort themselves by spending money to buy lessons.
For those old people who have been diligent and thrifty for most of their lives and have worked hard to save their savings, cheating away the money is killing them.
It is hoped that the current [fire fighting] law enforcement by relevant departments will become prevention at the source.
You can’t only give a heavy blow at 315 parties every time, and within two days [weeds] will grow again.
More powerful and effective measures should be taken, and these people who are crazy about collecting money for the middle-aged and the elderly should not be spared.
If the cost of doing bad things increases, they will not become more rampant.
If civil servants from food, medicine, industry and commerce departments happen to see this article, I hope you will work harder. Everyone has parents, right?
I hope that those who are children will spend more time with their parents and communicate with them.
Reflect on why sometimes parents would rather believe in those who sell health products than listen to you.
Parents are getting older, and their ability to recognize and obtain information is not as good as that of young people, so they are more likely to fall into the [pit] of health product marketing.
But if you look at it carefully, one of the starting points for them to buy health care products is that they don’t want to drag down their children because of their illness. There is nothing to blame for this.
Of course, children also want their elders to be healthy and happy, but if the words of exhortation only reflect the superiority of “I am right”, they will feel frustrated and humiliated. In this way, fake care will show more “warmth”.
If you are close, go back to dinner more often. [often go home to see], not just sing in the song.
Far away, SMS, WeChat, phone and video are all good ways to contact.
Let parents feel that they are not lonely and dependent. They will refer to your advice and have the care of their sons and daughters. Why do they have to find spiritual sustenance from marketing personnel?
Finally, I hope those who sell health products will ask themselves.
Will you let your parents and family take the medicine that has been praised to heaven?
When selling this rubbish to other old people with a shy face, does your conscience really not hurt?